Story: Scat (Shiloh Fernandez) wants to get rich, but he wants it the easy way, with as little time and effort involved as possible. He knows the energy drink business is a booming field, so he eyes making an entry of his own, though he just has a concept. Of course, some like Scat believe the concept is all that matters, since marketing often fuels a product’s success. In a desperate effort to break his string of bad luck, he takes a chance and pulls a fire alarm at the top energy drink company, so he can get a few minutes to pitch his idea. He targets Six (Amber Heard) and while she brushes him off, his quick pitch of an energy drink called FUKK grabs her attention, to the point she begins to assemble an offer. But when things take an unexpected turn, will Scat find himself cut out of the deal?
Entertainment Value: Syrup is a slick, kinetic experience and while it might come off as shallow or superficial, isn’t that the point here? The story is outlandish, but I have to think stranger things have happened in the creative wasteland of corporate businesses than someone getting millions for the potential name of an energy drink. The outlandish concept becomes even more outlandish as the movie rolls on and the filmmakers embrace that, so the tone matches and while over the top, it does stick to the basic rules it creates. So yes, wild and implausible things happen in Syrup, but they seem quite possible in the impulsive, image driven world of the movie. The pace is brisk, to say the least and gets a boost in speed thanks to the rapid fire nature of the narrative and dialogue, so this never slows down much at all and keeps that pace on point. And again, while the rushed nature causes some issues, it totally makes sense within the energy drink universe of Syrup. At the same time, while I liked some of the themes, I was never fully hooked into this one. I found Syrup to be stylish and smart at times, but never that engaging, it was just kind of there.
The cast here runs with the premise, so a lot of fast talking and sharp, sarcastic dialogue is here, as well as some solid performances. Amber Heard has the standout effort and she nails the vibe of the material, while keeping a spark of a little more. She has the look for the role of course, and her expressions and reactions are able to convey her detached, business minded persona. I do wish she had some more remarkable costars involved or someone could have stepped up to keep pace, but Heard steals the show and commands the screen at times. I also appreciate that she was able to give off the shallow, optics driven attitude, while also flexing her acting skills and bringing a little more depth to the role, even beyond what the script seems to call for. The cast also includes Kirstie Allie, Kellan Lutz, Brittany Snow, and Shiloh Fernandez.