Plot: Sarah (Melanie Garino) is excited to be part of a horror movie, even if it is a small scale, independent production. She coaxes her boyfriend Daniel into driving her to the location, but no one is there when the couple arrives. When a second car approaches, Daniel goes to ask for information or perhaps even directions, but instead, he is attacked in brutal fashion. As her boyfriend is being assaulted, Sarah notices some of the people are filming the violence. So she has indeed arrived at the shoot, but this is not the kind of horror movie she expected. Can she survive this real life snuff movie or will this be her first and only screen appearance?

Entertainment Value: I don’t have a deep love for found footage movies, but Click Bait has an interesting atmosphere and feels less like a typical movie, more like the kind of in the moment, snuff film the characters are involved in. The movie has little narrative, just enough to lure the victims into range of the maniacs, the rest is just a desperate battle for survival. So if you need a competent, ongoing story beyond that, Click Bait isn’t going to deliver on that front. But there is a constant tension and feel of immediacy, as the psychos go on the chase. I’d think found footage devotees will connect with more than others, with the minimal narrative and rapid, as it happens action, rather than a more traditional, story driven experience. I found this one to be solid, but it never really hooked me in, just held my attention. The kinetic pace helps in that regard, as does the smart, efficient run time, which clocks in at just over 70 minutes. This winds up as a competent, ever active slice of found footage style horror, so fans of that genre will want to give it a look.

No nakedness. There’s some sexual depravity that creeps in, but it isn’t shown, or at least not directly to the cameras. But I always like to mention when necrophilia happens to be involved, so there’s that. There’s a good amount of blood splashed around in Click Bait, but most of the violence happens off screen or via indirect angles, so the actual gore or kinetic violence is rather low. The movie is able to mask the lack of on screen violence however, as the live, as it happens approach yields itself to shaky cameras and not always ideal perspectives. So it can feel as though there’s a lot nastier stuff going on than we can actually see for ourselves. The tone is brutal and relentless however, regardless of how active the actual bloodshed is. The diaogue has some light dysfunction toward the movie’s start, but once the lunatics are on the loose, the script tends to let verbal exchanges slip into the background. The nature of the movie doesn’t lend itself to a lot of dialogue though, so it makes sense. As for craziness, the frenetic approach has a tense, anything can happen vibe, but the movie is less insane than you might expect. A little creepy perhaps, but not that wild or over the top.

Nudity: 0/10

Blood: 2/10

Dialogue: 1/10

Overall Insanity: 2/10

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